Scaling into a $1m+ SaaS Product
Led transformation of a free veterinary industry resource into a scalable SaaS generating more than $1M in ARR.
- $1m+ ARR
- 60+ enterprise customers with over 1000 individual users
- 500k+ datapoints
Selected Work
Featured case studies
Launching a new product
Led the creation and launch of a new product covering independent veterinary practices across the United States.
- ~18,000 verified independent practices
- 3× increase in U.S. practice coverage
- New $20K/year subscription product, or sold bundled with Enterprise product
Turning demand into features
Translated customer problem into a new product capability that became key reason for purchase or renewal
- New customer-driven product capability
- Complex data translated into usable insights
- 60% of interviewed customers cited it as a purchase or renewal driver
About
An unconventional route into product.
Before product, there was music, business, and software development. Each chapter added something different, and together they shaped how I approach products today.
Read my story